Executive Team

Dennis Herszkowicz was, between 2003 and 2018, a partner and Statutory Officer of Linx S.A., holding different Vice-Presidencies, in addition of being a Member of the Board of Directors from 2011 to 2014. Between 2012 and 2017 he was Chief Financial Officer and Investor Relation Officer, being responsible for the IPO in 2013 and the follow-on in 2016, in addition to conducting 20 acquisitions in that period. Between 2017 and 2018, he was Executive Vice President of New Markets, Business Unit focused on Fintech. Prior to Linx, he was Managing Director (Diretor Geral) of DeRemate.com in Brazil, founder and CEO of Gibraltar.com, as well as involved with Unilever and Credicard S.A. He holds a degree in Advertising and Marketing from ESPM.

Alexandre Apendino is Vice President of Customer Service and Relationships at TOTVS, joining the Company in 2013 to lead the company’s sales, implementation services, channels and franchises areas, and later taking over the Cloud and Analytics commercial areas. Previously, he developed his career at SAP and Oracle, where he leveraged his experience in the areas of Sales and Channel Management, always focusing on small and medium-sized companies (SMB), thus consolidating more than 20 years of professional experience in the technology sector in several countries, such as the United States, Chile, Argentina and Singapore. Graduated from Universidade Presbiteriana Mackenzie, in Brazil, Apendino complemented his academic background with two MBAs from INSPER (Brazil), as well as specializations from Singularity University (USA) and Wharton University (USA).

In the last 5 years, Gilsomar Maia Sebastião acted as CFO, Planning Director, Corporate Finance Director, Investor Relations Director and M&A Director. Previously, he was the process and risk manager of TOTVS, between 2006 and 2007. Mr. Sebastião made his career at Ernst & Young Auditores Independentes, where we worked in external audit projects, between 1996 and 2004. He graduated in Accounting Sciences from Universidade Mackenzie in 2000, and attended Post-Graduation in Capitals Market from FIPECAFI.

Gustavo Bastos is currently a Vice President of Platforms of TOTVS. For over 19 years working in IT companies operating in software and associated services market, Gustavo Bastos is in the company for almost 20 years and was responsible for pre-sales, supply, design and software service, the latter until 2012. In 2013, he played an important role in structuring the areas of Technical Assistance and Quality. Has technical education in Industrial Computers from Centro Federal de Educação Tecnológica de Minas Gerais (CEFET-MG) and graduated in Management from UFMG – Universidade Federal de Minas Gerais, in 2000.

Tubino serves as Vice President of TOTVS Business and Digital Strategy. Previously he act in Accenture Digital, Netshoes and Amazon, with experience in Marketing, Sales, Innovation and Digital Makerting. Juliano Tubino graduated in Computer Science from Mackenzie Presbyterian University and holds a degree in Business Administration from Kellogg Executive Education (USA).

Marcelo Eduardo joined the Company in 2001 and acted in several areas of the Company, such as information technology, product development, alliances, new business, corporate planning and international market. In the last three years he was responsible for the company’ international expansion, participating in the main M&A processes carried out over the years. He currently serves as Business Vice President for Professional Services and IT. He graduated in business management from Pontifícia Universidade Católica (PUC-SP) in 2005, and holds an MBA from the Kellogg School of Management (USA).

Vivian Broge has more than 20 years of experience in Human Resources, Partnerships and Alliances (M&A), Commercial Innovation (Projects) and Relationship Marketing. She worked at Iguatemi as Human Resources and ESG Director from 2018 to 2023. She was HR Director at Danone Early Life Nutrition in Brazil and Executive Director of People and Culture at ISS Facility Service in Brazil. Between 2007 and 2014 she worked at Natura Cosméticos and previously developed her career in companies such as Grupo IBOPE, Atento and BCP Telecomunicações. She has a degree in Social Communication from FAAP, a postgraduate degree in Marketing Administration from the same institution and a MBA in People Development and Management from FGV.

Gustavo Avelar has more than 15 years of professional experience, with a career marked by entrepreneurship and working as an executive in large companies. He started his career at Accenture, in the Strategy area, and worked at companies such as Cnova (casasbahia.com, Pontofrio.com and extra.com) and Linx. He was partner and CEO of Neemu (acquired by Linx), 1M2 (sold in a combined operation with Tok&Stok and a local real state player) and Domus Digital, where he worked on the Tok&Stok project leading the e-commerce, Performance Marketing and Technology. He also serves as an advisor in 3778, a company focused on providing technology solutions for healthcare companies. He has experience in training and leading product and technology teams, retail and digital commerce performance projects. He graduated in Production Engineering from the Federal University of Minas Gerais.