Executive Team

Mr. Dennis Herszkowicz graduated in Advertising and Marketing from ESPM. He currently serves as Chief Executive Officer of the Company and is an independent member of the Board of Directors of Grupo Equatorial Energia. Between 2003 and 2018, he was Partner and Statutory Director of Linx S.A., holding several Vice President positions, and was a Member of the Board of Directors from 2011 to 2014. Between 2012 and 2017, he served as Chief Financial Officer and Investor Relations Officer, being responsible for the IPO in 2013 and the follow-on in 2016, in addition to leading 20 acquisitions during this period. Between 2017 and 2018, he was Executive Vice President of New Markets, a Business Unit focused on FinTech. Prior to Linx, he was General Director of DeRemate.com in Brazil, founder and CEO of Gibraltar.com, and held positions at Unilever and Credicard S.A.

Mr. Alexandre Haddad Apendino graduated in Business Administration from Universidade Presbiteriana Mackenzie in 2001, holds an Executive MBA and a Corporate MBA from INSPER, and a specialization in “Effective Sales Management” from Wharton University (USA). He currently serves as Executive Vice President of Customer Service and Relationship, having joined the Company in 2013 to lead the sales, implementation services, channels and franchises areas of the fluig offering, and later assuming the commercial areas of Cloud and Analytics (GoodData). Previously, he developed his career at SAP and Oracle, where he strengthened his experience in the Sales and Channel Management field, always focusing on small and medium-sized companies (SMB), thus consolidating more than 20 years of professional experience in the technology sector in several countries, such as the United States, Chile, Argentina and Singapore.

Mr. Gilsomar Maia Sebastião graduated in Accounting Sciences from Mackenzie University in 2000 and holds an MBA in Capital Markets from FIPECAFI. He currently serves as Vice President of Administration and Finance and as Investor Relations Director. Between June and October 2023, he also held the position of Vice President of Human Relations. Previously, at the Company, he served as Director of Planning, Director of Corporate Finance, Director of Mergers and Acquisitions, and Process and Risk Manager. He built his career at Ernst & Young Auditores Independentes as an Audit Manager, where he worked on external audit projects between 1996 and 2004.

Mr. Gustavo Dutra Bastos holds a technical degree in Industrial Informatics from the Federal Center for Technological Education of Minas Gerais (CEFET/MG) and a degree in Business Administration from the Federal University of Minas Gerais (UFMG), completed in 2000. Mr. Bastos has extensive professional experience in organizations within the Information Technology sector, with an emphasis on software development and related services. He currently serves as Vice President of Platforms, having worked in pre-sales, offerings, software projects and services. He played an important role in structuring the Technical Service and Quality areas, later assuming responsibility for the Company’s Product areas.

Mr. Marcelo Eduardo Sant’Anna Cosentino graduated in Business Administration from the Pontifical Catholic University (PUC-SP) in 2005 and holds an MBA from the Kellogg School of Management (USA). He currently serves as Vice President of Business for Segments. Previously, he has worked in various areas, such as information technology, product development, alliances, new businesses, corporate planning, and product development. Over the past three years, he was responsible for the Company’s international expansion, participating in the main M&A processes carried out over the years.

Vivian Broge has more than 20 years of experience in Human Resources, Partnerships and Alliances (M&A), Commercial Innovation (Projects) and Relationship Marketing. She worked at Iguatemi as Human Resources and ESG Director from 2018 to 2023. She was HR Director at Danone Early Life Nutrition in Brazil and Executive Director of People and Culture at ISS Facility Service in Brazil. Between 2007 and 2014 she worked at Natura Cosméticos and previously developed her career in companies such as Grupo IBOPE, Atento and BCP Telecomunicações. She has a degree in Social Communication from FAAP, a postgraduate degree in Marketing Administration from the same institution and a MBA in People Development and Management from FGV.

Mr. Gustavo Avelar graduated in Production Engineering from the Federal University of Minas Gerais. He currently serves as Vice President of RD Station at the Company. He has more than 15 years of professional experience, with a career marked by entrepreneurship and working as an executive in large companies. He has experience in forming and leading product and technology teams, as well as in retail and digital commerce performance projects. He started his career at Accenture, in the Strategy area, and worked at companies such as Cnova (casasbahia.com, Pontofrio.com and extra.com) and Linx. He was partner and CEO of Neemu (acquired by Linx), 1M2 (sold in a combined operation with Tok&Stok and a local real estate player) and Domus Digital, where he worked on the Tok&Stok project leading the e-commerce, Performance Marketing and Technology teams.