Investor Relations

Executive Team

Name Date of birth Position Election
Dennis Herszkowicz 11/06/1974 Chief Executive Officer 02/10/2023
Alexandre Haddad Apendino 12/08/1979 Services and Relationship Officer 02/10/2023
Gilsomar Maia Sebastião 12/06/1972 Chief Financial and Investor Relations Officer 02/10/2023
Gustavo Dutra Bastos 03/19/1976 Vice President of Platforms 02/10/2023
Juliano Tubino 08/05/1974 Vice President of Business Performance 02/10/2023
Marcelo Eduardo Sant’anna Cosentino 01/06/1983 Business Vice President for Segments 02/10/2023
Vivian Broge 04/04/1976  Vice President of Human Relations and Marketing 09/29/2023
Gustavo Avelar 10/19/1983  Vice President of Customer Journey 11/01/2023
Dennis Herszkowicz

Dennis Herszkowicz was, between 2003 and 2018, a partner and Statutory Officer of Linx S.A., holding different Vice-Presidencies, in addition of being a Member of the Board of Directors from 2011 to 2014. Between 2012 and 2017 he was Chief Financial Officer and Investor Relation Officer, being responsible for the IPO in 2013 and the follow-on in 2016, in addition to conducting 20 acquisitions in that period. Between 2017 and 2018, he was Executive Vice President of New Markets, Business Unit focused on Fintech. Prior to Linx, he was Managing Director (Diretor Geral) of in Brazil, founder and CEO of, as well as involved with Unilever and Credicard S.A. He holds a degree in Advertising and Marketing from ESPM.

Alexandre Haddad Apendino

Alexandre Apendino is Vice President of Customer Service and Relationships at TOTVS, joining the Company in 2013 to lead the company’s sales, implementation services, channels and franchises areas, and later taking over the Cloud and Analytics commercial areas. Previously, he developed his career at SAP and Oracle, where he leveraged his experience in the areas of Sales and Channel Management, always focusing on small and medium-sized companies (SMB), thus consolidating more than 20 years of professional experience in the technology sector in several countries, such as the United States, Chile, Argentina and Singapore. Graduated from Universidade Presbiteriana Mackenzie, in Brazil, Apendino complemented his academic background with two MBAs from INSPER (Brazil), as well as specializations from Singularity University (USA) and Wharton University (USA).

Gilsomar Maia Sebastião

In the last 5 years, Gilsomar Maia Sebastião acted as CFO, Planning Director, Corporate Finance Director, Investor Relations Director and M&A Director. Previously, he was the process and risk manager of TOTVS, between 2006 and 2007. Mr. Sebastião made his career at Ernst & Young Auditores Independentes, where we worked in external audit projects, between 1996 and 2004. He graduated in Accounting Sciences from Universidade Mackenzie in 2000, and attended Post-Graduation in Capitals Market from FIPECAFI.

Gustavo Dutra Bastos

Gustavo Bastos is currently a Vice President of Platforms of TOTVS. For over 19 years working in IT companies operating in software and associated services market, Gustavo Bastos is in the company for almost 20 years and was responsible for pre-sales, supply, design and software service, the latter until 2012. In 2013, he played an important role in structuring the areas of Technical Assistance and Quality. Has technical education in Industrial Computers from Centro Federal de Educação Tecnológica de Minas Gerais (CEFET-MG) and graduated in Management from UFMG – Universidade Federal de Minas Gerais, in 2000.

Juliano Tubino

Tubino serves as Vice President of TOTVS Business and Digital Strategy. Previously he act in Accenture Digital, Netshoes and Amazon, with experience in Marketing, Sales, Innovation and Digital Makerting. Juliano Tubino graduated in Computer Science from Mackenzie Presbyterian University and holds a degree in Business Administration from Kellogg Executive Education (USA).

Marcelo Eduardo Sant'anna Cosentino

Marcelo Eduardo joined the Company in 2001 and acted in several areas of the Company, such as information technology, product development, alliances, new business, corporate planning and international market. In the last three years he was responsible for the company’ international expansion, participating in the main M&A processes carried out over the years. He currently serves as Business Vice President for Professional Services and IT. He graduated in business management from Pontifícia Universidade Católica (PUC-SP) in 2005, and holds an MBA from the Kellogg School of Management (USA).

Vivian Broge

Vivian Broge has more than 20 years of experience in Human Resources, Partnerships and Alliances (M&A), Commercial Innovation (Projects) and Relationship Marketing. She worked at Iguatemi as Human Resources and ESG Director from 2018 to 2023. She was HR Director at Danone Early Life Nutrition in Brazil and Executive Director of People and Culture at ISS Facility Service in Brazil. Between 2007 and 2014 she worked at Natura Cosméticos and previously developed her career in companies such as Grupo IBOPE, Atento and BCP Telecomunicações. She has a degree in Social Communication from FAAP, a postgraduate degree in Marketing Administration from the same institution and a MBA in People Development and Management from FGV.

Gustavo Avelar

Gustavo Avelar has more than 15 years of professional experience, with a career marked by entrepreneurship and working as an executive in large companies. He started his career at Accenture, in the Strategy area, and worked at companies such as Cnova (, and and Linx. He was partner and CEO of Neemu (acquired by Linx), 1M2 (sold in a combined operation with Tok&Stok and a local real state player) and Domus Digital, where he worked on the Tok&Stok project leading the e-commerce, Performance Marketing and Technology. He also serves as an advisor in 3778, a company focused on providing technology solutions for healthcare companies. He has experience in training and leading product and technology teams, retail and digital commerce performance projects. He graduated in Production Engineering from the Federal University of Minas Gerais.

The executive officers of TOTVS are its legal representatives and are primarily responsible for its daily operations and implementation of the general policies and guidelines established by the Board of Directors. The executive officers are elected by the Board of Directors for a unified term of two years (being a year the period between two annual general meetings), and may be reelected or removed from office anytime by the Board of Directors.

According to Novo Mercado, executive officers must sign the Management Agreement pursuant to Novo Mercado Regulations.